Market research
We do the research, so the website is not an expensive guess
A website built without research is a shot in the dark. It might look great and still target words nobody searches, answer questions nobody asked, and compete for a term the biggest company in your county already owns.
Every build starts here, at no extra cost. It is not an add-on or a separate phase you pay for. It is the reason the rest of it works.
What we look at
Four questions answered before anything gets designed
What are people actually typing?Real search volume for your services in your cities, not what sounds right in a meeting. Often the words you use in the trade are not the words customers use.
Who are you really up against?Which competitors hold the searches that matter, how strong they are, and where they are thin enough to be worth going after.
What is the person thinking?Someone searching "emergency" needs a phone number in two seconds. Someone searching "cost" wants a number and a reason. Different pages, different jobs.
What does this market do?Southwest Florida has a season, a storm calendar and a constant stream of new residents who have no local plumber yet. That shapes what goes on the site.
What it changes
The research decides four real things
1
Which pages existOne page per service that has real demand, instead of one long list.2
What each page saysHeadings written for the search that page is meant to answer.3
Where the calls to action goPlaced by intent, not dropped in the same spot on every page.4
What gets written after launchThe monthly posts come off the same list, so they build on each other.Curious what your market looks like?
Book a call and we will walk through what people in your area are actually searching for, and whether it is worth building for. No charge, and no obligation to hire us.
Reviews from real clients
What it's like to work with us
Straight from Google. No screenshots, no cherry-picking.
